Generating Interest

Advertising

Recently, my sales have slowed to a trickle, along with my Amazon ad impressions, so I decided to give Facebook ads a try. The opinions of Facebook ads in the indie-book business group I joined are pretty mixed. Some other authors have had success with Amazon ads and none with Facebook ads, while others experience the opposite. 

I searched through the group’s previous posts and responses on the topic, but there were no conclusive or overwhelming answers or experience in either direction. It is a very mixed bag, even within the same genres. So, I decided to do some research through trial and error.

Dusting off my Canva skills, I created two images (main post image and the one below) and ran with a few different headlines and a link taking folks to the Amazon page where they could buy the book. 

I Made a Sale!

I still celebrate every sale and preorder, but the conversions are nowhere near enough to cover advertising costs. It means my advertising is not doing its job and I need to make some changes. 

1. I need dynamic ads…which means researching dynamic ads. This one will have to wait until I send Hidden Sanctuary to my betas.
2. I need more reviews. The best I can do here is remind and provide easy links whenever possible. If you haven’t left a review yet, log into Amazon now and do so today!
3. I need to finish the series. I’m working on it!
4. I may need to change the description or title. 
   • The description part is easy enough. Understanding how to change it to entice readers to buy will be the challenge. I’m also considering going into KU, but more research is required before clicking that button.
   • Title changes are a can of worms. 
     • Sub-titles will be the first thing I work with because those are modifiable on KDP. 
     • Changing full titles means new covers and a complicated mess of publication drama. I do not see myself doing this. My time is most valuable in writing more books. 

Onward!

Eventually, I will get to a reader magnet short story. If you have read Hidden Memory, do you have a favorite character? Is there someone or something about whom you want to know more? Do you have a favorite scene or quote I should feature?

On another topic: Should I do a launch party for Hidden Sanctuary this August? A virtual launch party? 

Let me know answers to these questions here or on my social media accounts. In the meantime, thank you for your support, and don’t forget to leave that review!